Tuesday, 18 October 2011

Logo Assignment!!





This is my logo. I had begun my research for this logo by just searching up my name. From my research I had found a lot of meanings in all different languages. My first name Hina meant: fragrance, henna, beautiful, goddess of fish or fishing, goddess of sun and grass. My last name Patel meant: Royal, owner of royal land. From there I chose goddess of fish, fishing because I love to fish, and I love fish in general. Also because fish are beautiful, and they have a sense of agility. From there I chose a whale, because whales are royal to the sea. They own it since they are much bigger,and have more control over their surroundings. Lastly becuase they are mammals just like us humans.

My brainstorming lead me to drawing fish jumping, and water just shooting up. After I thought that just the water shooting up was like when whales shoot water. So then I decided to try and draw a whale and see how it will turn out. I thought it worked well and went with the concept. Since like I had said the mammal represents me, as I am a mammal too. All the water that shoot up and is just there represents how these animals are beautiful. How even certain mammals can survive under water,and its gracefulness. I think it had worked really well.

The shapes I chose were just like circles, and ovals. They worked well, rather than putting other shapes. Also I didn't close all of the shapes, I just kept them they way they were. This way it would add a bit of mystery to the logos. All because in real life we don't understand everything about everyone, barely about these animals. They have that mystery to them that makes us want to know more about them. The colors I chose were just basic colors. But the colors had the sense of originality to them. The black and white was just black and white, but the colored logo had a lighter shade of gray. The water is a lighter color too. Why you might ask, because this is just they way it represents well, and how original it is. It brings out the shape and the design the logo. The line quality in this logo aren't clean and neat lines but more edgy and charcoaled lines. Yet even without the cleanliness of the lines it still adds more details to the logo. The lettering in this logo is very professional and cursive. There is movement in the writing which sort of helps draw your eye to the rest of the logo. Every line in this logo is confident and beautiful. There isn't any held back lines, but there are cut-off lines. Even with those lines it helps the logo in the overall vision.

When I had started my design process I had just sketched some of it. But then when I got onto Adobe Illustrator that's when I started to change up the lines and direction of my logo. I had changed it because you see it differently when it's larger and when its actually in front of you in color. Since in the beginning I didn't want bold lines, but then it turned bold after when I worked harder in the logo. I had learned a lot of different ways to write my name (like on paths, how to curve), and all the effects you could add to it. It had helped emphasize the logo,and make it more eye catching. The layering I did not need for my logo, because the whole thing came from my head and I didn't need to trace it.

Yes I am happy with how my logo turned out. Still though I think I could have added more details to my logo. But I wouldn't change too much of it, because it turned out pretty good. Since in the beginning I didn't think it would look that good. If I changed my logo some more than I personally don't think it would have been this good. Sometimes simpler is better. I learned that designing a logo had a lot of trial and errors. Also that it is not as easy as it looks, and will take forever to do sometimes. But in the end all the hard work will be worth it. I think that next I want to do something simpler,and easier, because we had spent forever just working on this. But also I want it to be fun,and creative. There isn't anything that I want to learn more about at the moment, but anything that will come in handy in the future will be helpful.

I hope you enjoyed my logo =)

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