Sunday, 25 September 2011
Logo Analysis
These logos are combination logos. They are combination logos because they are mixed with logotype, and Pictorial Visual. I think the TDSB Logo is more for parents and teachers. For parents because they know if it is a TDSB school it’s in Toronto. And for teachers it’s helpful for them when they need to find jobs. The Nike and Adidas logo is mostly for the athletes, normal people too. Like if you need to find good quality shoes then you might look for these brands knowing they are good quality shoes, and are known my many. The lines in the TDSB logo are not rigid but aren't totally loose. They are somewhat loose. The Nike and Adidas logos are more mechanical looking logos. Made to perfection. The TDSB logo is most likely to represent an apple. It is recognizable, and it says that this company is well managed, and well put. It says they are organized, and responsible. They can be trusted. The Nike logo is recognizable, and is a check mark. I think it would mean if you choose us you can’t go wrong. Its expresses movement, unlike the Adidas logo. The Adidas logo is more geometric, and doesn't express that much. I would say these logos work because they all represent something different. And also the colours all bring in different viewers. I think that these companies did a good job with their combination logos, and up to this moment are popular in their own ways.
Now these are all Logotype logos, and all represent something different. The YouTube logo is aimed for audiences of all ages. It could be meant for anyone to enjoy themselves, by watching videos of all sorts. The lines are very uptight and mechanical. I think YouTube is trying to tell you that they will most likely always be there, and you can always find them. The only shape in this logo is the red square over the word “Tube”. Its also doesn't flow or anything so you know this company is exactly letting go. The only colours are black and red, and this is how you know this company. Yes this logo does work because it is known by people all over the world, and is used, and searched everyday. The Dairy Queen and Coca-Cola logos are intended for again all aged audiences. It tries to sell to everybody because it is meant for the whole family. There aren't shapes in these logos because they are logotype logos, but the colours on these logos are very eye-catching. You would see them and know exactly where and what their from. They are known by many and possibly drunk/gone too by many. These logos do work. The Coca-Cola one is probably known by more, but they do work, and are succeeding right now.
These are Pictorial Visual logos. They represent Wendy’s, Pepsi, and Jordan’s. The intended audiences for these logos are kids/teens. The lines in the Pepsi logo are loose, and colourful The Jordan’s logo is firm, and represents Michael Jordan. Wendy’s lines are playful and energetic. It tries to represent old fashioned things. In the Pepsi logo you can tell that it is a ball, and it shows that this company is going to keep rolling no matter what. The colours are red, blue, and white. It shows that it’s colourful and is appropriate for all ages. Also this company works well in all countries. Except one of its top competitions, Coca-Cola. The Jordan’s logo has a pretty recognizable shape it is a picture of Michael Jordan shooting the ball in mid-air. But the fact that his face in the logo is blurred out, it isn't fully recognizable. The colours are usually always black and white, and it is appropriate for the age groups. Yes this company does work, because their shoes are just amazing. They are very popular almost as much as Nike, and Adidas, but the fact that they cost a lot brings some people down. Wendy’s logo has an imitation picture of a little girl with pigtails. This shows that this company is older fashioned, with the tastiness of today. The colours are blue, red, and white. But they aren't very bold beautiful colours they are duller, old fashioned colours This company does work pretty well, and is famous for its older taste in the new generations.
These logos are initial logos; they use only letters to represent their company/product. The intended audience for CNN and TD are mostly adults and people who will bring money to them. Although for McDonald's the intended audience is for people of all ages. CNN uses pretty firm lines for their logo, and they use one little line for the whole thing. The shape is this logo, aren't really shapes there mostly just letter spelt out with one line. They are recognizable shaped though. The colours for this logo are just white and red, the Canadian colours It is appropriate because it’s supposed to say that they are there, and support us. This company I would say really does work, when it comes to something big. Next is the TD logo, the TD logo uses line but isn't too crazy with it. They are trying to stay calmer with their logo. The recognizable shapes are the letters: TD. They are very straight forward letters with no hassle. The colours they use in this are only green and white, this says that the company is more saving, and conservative. It doesn't waste time, and you can really trust them. This logo does work, because when you see it you know exactly who it represents. Also TD Canada Trust is trusted by many, and they are very respectful, just because they know how to work. The lines in the McDonald's logo are curvy, and are letting go. It shows this company isn't exactly very uptight. The shapes in this logo are again just a letter. The letter is M and it is a very recognizable M. The colours are red and yellow, so this particular logo does stand out. It shows this company would want to beat the rest, and still be the best. It is appropriate for all, and this particular company is one of the best fast food companies out there. It’s recognized by the world not only for its logo, but for its delicious food.
The logos you see here are abstract logos. The logos are Target, Reebok, and Canadian Tire. The intended audience for Target I would say is all ages, because it is a clothing store in America. The lines in this logo are looser, but still have an ideal image. The shapes in this logo are circles, which are supposed to represent a target. The colours in this logo are red and white which does tend to grab people’s attention. This will want to pull in people and make them try things out. It is appropriate for the audience and does work well in America. It is pretty popular. The second logo is the Reebok logo, which is intended for all. The lines in this logo are pretty cool, there loose, and fun. The shapes in this logo aren't exactly recognizable. There more like curvy triangles, and a square to maintain the shape in. The colours are blue, and white. It doesn't exactly express so much. It just says plain and simple we make your shoes the best we can. This logo I would say works pretty well, it doesn't work as well as Nike or Adidas but it does work well. The last logo is the Canadian tire logo it is more for handymen, but can have some normal kitchen sports, and school supplies. The lines in this are mechanical, and firm. They say that they will be there, with everything you are going to need. The colours in this logo are red, green and white. They are the main colours This company works, and this logo works too. It works just as well as Home Depot, and Lowe’s. It’s a popular store, and is a helpful store. This is my logo Analysis :)
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